Press Release

FOR IMMEDIATE RELEASE

From Bay Area Boot Camp to AlaVie: Connecting Fitness and Wellness
By Heather Glenn and Mary Beth Gonzales

Back in 2004, when we were in the process of leading the boot camp workout revolution in the San Francisco Bay Area, we envisioned a company that would make working out fun and help women reach their fitness goals.

With these goals in mind, we combined our experience in elite fitness competitions, marathon running, gymnastics, NCAA athletics, and personal training, and founded Bay Area Boot Camp.

As we shared our passion for fitness with more and more women - and watched our organization grow from one location to ten - we quickly realized that the benefits of boot camp extended well beyond helping people fit into their wedding dresses and their skinny jeans.

Our workouts - fun, challenging, and ever-changing - were actually helping people feel more confident, more energized, and more capable of tackling the demands of their busy lives.

In addition, as we got to know many of our clients, they began asking us for more: more nutrition suggestions, more ideas on how to physically challenge themselves, more guidance on how to take care of their bodies between boot camp sessions, more ways to sustain their commitment to their well-being.

Over time, we realized that fitness was just one piece of a much larger puzzle of overall health and wellness - and we wanted to do something about it.

Besides taking people through cutting edge workouts, we started to ask ourselves how to give them the tools to live happier and healthier - to not only be fit, but to be well, healthy, and vibrant.

We wanted people to understand how what they put in their bodies affects their health. We wanted them to think about their activity levels outside of working out. We wanted to help them stay driven to exercise, to learn how to balance their desire to take care of themselves with their daily obligations.

Enter AlaVie Fitness. Though Bay Area Boot Camp is relaunching as AlaVie, we will continue to focus on fitness as a major component of people's overall well-being with the PowerVie Boot Camp program.

At the same time, we want our clients to understand that fitness is just one part of the AlaVie lifestyle. As such, AlaVie (translation: to life) will connect them with the resources they need to live with energy and confidence, including nutrition programs, body therapy services, fitness forums and event training.

At AlaVie, our mission is to support people every step of the way on their journey to total wellness. Like Bay Area Boot Camp, AlaVie guarantees that the path to looking and feeling your best will be a lot of fun. The difference? At AlaVie, it's not just about your body - it's about body, mind and soul, it's about immediate and lasting results, and it's about feeling your best for life.

ABOUT ALAVIE FITNESS:

Founded in 2004, AlaVie Fitness (formerly Bay Area Boot Camp) is a fitness organization dedicated to helping people achieve their wellness goals and to making a genuine contribution to community health. Since launching its first camp for women in San Francisco, the company has added locations in San Mateo, Palo Alto, Sunnyvale, Campbell, and Walnut Creek, along with evening and co-ed camps, personal training, physical therapy, and massage services.

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