Press Release

FOR IMMEDIATE RELEASE

AlaVie Hosts First Annual Fitness Days in the Park
To celebrate its goal to help people live happier, healthier and in balance, AlaVie Fitness (formerly Bay Area Boot Camp) is hosting a series of free Fitness Days in the Park in San Francisco, on the Peninsula and in the South and East Bay in April and May.

SAN FRANCISCO, MARCH 28, 2008 - To celebrate its goal to help people live happier, healthier and in balance, AlaVie Fitness (formerly Bay Area Boot Camp) is hosting a series of free Fitness Days in the Park in San Francisco, on the Peninsula and in the South and East Bay in April and May.

"Our goal is to make a real contribution to the health of people in our community," AlaVie Fitness Co-Founder Mary Beth Gonzales said, "The Fitness Days in the Park are designed to help people learn about all the different ways they can invest in their health, and to connect them to resources they need to live better."

After pioneering the boot camp exercise model in San Francisco in 2004, Bay Area Boot Camp expanded its vision and service offerings and relaunched as AlaVie Fitness on March 3, 2008.

According to Gonzales, she and co-founder Heather Glenn realized over time that fitness is just one piece in the much larger puzzle of people's overall health and wellness.

"And we wanted to do something about that," Glenn said.

In addition to complimentary women's, coed, and children's boot camp workouts, AlaVie's Fitness Days in the Park will bring in many of the organization's favorite health and wellness partners.

According to Gonzales, nutrition experts, massage practitioners, and physical therapists are just some of the AlaVie partners who will be on hand to showcase their services.

"AlaVie is still committed to giving people the best boot camp workout around," Gonzales said, "But we also want people to understand how what they put in their bodies affects their health. We want them to think about their activity levels outside of working out. We want to help them stay driven to exercise, to learn how to balance their desire to take care of themselves with their daily obligations."

Saturday, April 12, 9am - 12pm: John D. Morgan Park, Campbell

Saturday, April 19, 9am - 12pm: Central Park, San Mateo

Saturday, May 3, 9am - 12pm: Sports Basement, Crissy Field, San Francisco

Saturday, May 10, 9am - 12pm: Heather Farms Park, Walnut Creek

ABOUT ALAVIE FITNESS:

Founded in 2004, AlaVie Fitness (formerly Bay Area Boot Camp) is a fitness organization dedicated to helping people achieve their wellness goals and to making a genuine contribution to community health. Since launching its first camp for women in San Francisco, the company has added locations in San Mateo, Palo Alto, Sunnyvale, Campbell, and Walnut Creek, along with evening and co-ed camps, personal training, physical therapy, and massage services.

Along with cutting edge PowerVie Boot Camp training, AlaVie's growing network of wellness providers connects program participants with many of the best health and fitness resources in the community. From nutrition consulting and body therapy services to local races and sporting goods, AlaVie continues to expand its fitness community to help people sustain their commitment to their well-being.

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