Press Release

FOR IMMEDIATE RELEASE

Bay Area Boot Camp Relaunches as AlaVie Fitness™
SAN FRANCISCO, MARCH 03, 2008 - After pioneering the boot camp exercise model in San Francisco in 2004 by focusing on women’s only programs, Bay Area Boot Camp is expanding its vision and service offerings and relaunching as AlaVie Fitness.

At AlaVie, our mission is to support people every step of the way on the journey to their best self,” co-founder Heather Glenn, an elite fitness competitor and former gymnast, explained.

According to Glenn, fitness is just one part of a person’s overall well-being, which is why she and AlaVie co-founder Mary Beth Gonzales decided to take a more comprehensive approach to helping people live better.

"The boot camp program is great for its fitness component, but as we’ve gotten to know our clients, we’ve realized that they need help with a lot of other aspects of wellness and balance," Glenn said.

AlaVie, whose name is derived from a French saying that is used to express the celebration of life, will continue to offer the Bay Area’s best  boot camp style training program under the PowerVie Boot Camp name.  “Power” and “Vie” represent life through the self-confidence and physical and mental strength that come from total body training.

“AlaVie is still committed to giving people the best boot camp workout around. At the same time, we’re going to connect them to all the resources they need to live happier and healthier,” Gonzales said.

According to Gonzales, an elite fitness competitor and former NCAA soccer and volleyball player, AlaVie will align clients with services to complement their fitness routines, including nutrition programs, body therapies, fitness education and event training.

“Our goal is to help people achieve short and long-term results,” Gonzales said, “We want people to live with confidence and energy, to enjoy the process of bringing themselves into balance.” “We’re still loud and tough and fun, and we also believe that feeling your best is cause for celebration,” Glenn added, “That’s why we created AlaVie – we want people to thrive, to exceed their expectations for their health and well-being.”

ABOUT ALAVIE FITNESS:

Founded in 2004, AlaVie Fitness (formerly Bay Area Boot Camp) is a fitness organization dedicated to helping people achieve their wellness goals and to making a genuine contribution to community health. Since launching its first camp for women in San Francisco, the company has added locations in San Mateo, Palo Alto, Sunnyvale, Campbell, and Walnut Creek, along with evening and co-ed camps, personal training, physical therapy, and massage services.

Along with cutting edge PowerVie Boot Camp training, AlaVie's growing network of wellness providers connects program participants with many of the best health and fitness resources in the community. From nutrition consulting and body therapy services to local races and sporting goods, AlaVie continues to expand its fitness community to help people sustain their commitment to their well-being.

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