Press Release

FOR IMMEDIATE RELEASE

AlaVie Fitness Unveils Health and Wellness Product Line
SAN FRANCISCO, MARCH 10, 2008 - "The journey to total wellness," AlaVie Fitness co-founder Heather Glenn said, "is something we want people to enjoy. AlaVie is all about supporting people on that journey and helping them feel their best for life."

In addition to being one of the pioneers of the boot camp exercise model in the San Francisco Bay Area,  AlaVie Fitness (formerly Bay Area Boot Camp), has expanded its vision and service offerings to help clients commit to their long-term well-being.

To that end, the company will continue to lead cutting-edge boot camp classes throughout the Bay Area under the PowerVie Boot Camp name. At the same time, AlaVie will connect clients with many of the finest health and fitness resources in the community, including:

Body Therapy – Besides offering premier massage and physical therapy services at its Campbell Wellness Center, AlaVie has also developed partnerships with massage therapists, chiropractors, and yoga practitioners and continues to grow its network of Bay Area body therapists.

Nutrition – AlaVie currently offers guidance from in-house experts and community partners, recipes, and products from its official nutrition partner. In addition, the company is developing nutrition workshops, seminars, and customized plans for weight loss, body shaping, and event training.

Fitness & Wellness Education - The soon to be launched AlaVie Fitness Forum - along with the AlaVie blog, AlaVie seminars and workshops, and AlaVie weekend retreats - will connect clients with others who share their commitment to living in balance. 

Fitness Events – 5K training sessions, one week and weekend workouts, weekend fitness days, and healthy happy hours are just some examples of upcoming AlaVie events designed to help people take their fitness to the next level.  

AlaVie Community Partners - From sporting goods and active groups to nutrition and health education experts, AlaVie's growing list of partners will align clients with the things they need to live well.  

According to Glenn, AlaVie will continue to add to its ever-expanding range of fitness and wellness services: “We want to be a one stop shop for anyone who wants to live happier and healthier. AlaVie is still all about taking people through an amazing workout. But we’re also giving people the tools to take great care of themselves beyond their workouts.”

ABOUT ALAVIE FITNESS:

Founded in 2004, AlaVie Fitness (formerly Bay Area Boot Camp) is a fitness organization dedicated to helping people achieve their wellness goals and to making a genuine contribution to community health. Since launching its first camp for women in San Francisco, the company has added locations in San Mateo, Palo Alto, Sunnyvale, Campbell, and Walnut Creek, along with evening and co-ed camps, personal training, physical therapy, and massage services.

CONTACT: